Jerry Sooter's Work Experience
2022 to present
UniWest, Kennewick, WA
Marketing/Communications Manager
Responsibilities:
- Website
- Content development
- Optimize pages for SEO and lead generation
- Advertising (print & digital)
- Coordinate yearly insertion orders based on budget
- Design ad material using Adobe InDesign
- Trade shows
- All aspects, start to finish
- Graphics design (Adobe InDesign, Illustrator, Photoshop)
- Brochures
- Ad materials
- Trade show graphics
- Website graphics
- Product photography
- Depending on the situation, take my own pictures or contract with professional photographer
- Videos
- Develop script
- Contract with professional for filming & edits
- Film and edit basic videos
- ownCloud administrator
2009 ~ 2021
Bruker Handheld, LLC, Kennewick, WA
Marketing Manager
Responsibilities:
- Yearly Marketing budget of > $1M
- Website
- Content development
- Maintain handheld XRF section of corporate website (~125 pages)
- Maintain micro-site (www.alloytester.com)
- Optimize pages for SEO and lead generation
- Lead generation (over 6,000 leads generated yearly)
- Advertising (print & digital)
- Coordinate yearly insertion orders based on budget
- Design ad material using Adobe InDesign
- Manage consultant activities within Google AdWords
- Marketing promotions
- E-mail blasts
- Direct mailers
- Internet promotions/contests to drive leads
- Trade shows
- All aspects, start to finish
- Graphics design (Adobe InDesign, Photoshop)
- Brochures
- Ad materials
- Trade show graphics
- Website graphics
- Product photography
- Depending on the situation, take my own pictures or contract with professional photographer
- Videos
- Develop script
- Contract with professional for filming & edits
- Film and edit basic videos
- SalesForce.com for worldwide contact management
- ownCloud administrator
2006 ~ 2009
Tanita Corp. of America, Preston, WA
Sales Manager, e-commerce
Responsibilities:
- Responsible for growing Tanita’s new e-commerce business, TheCompetitiveEdge.com
- Phone, email and face-face communications with customers
- Implemented and maintained an e-commerce Affiliate program
- Helped grow sales from $34,000/month to over $250,000/month
- Established Pay per Click campaigns on Google, Yahoo and MSN
- Responsible for monitoring sales numbers, trends & stats
- Responsible for growing a new “Health & Wellness” program geared towards selling to corporations and their employees
- Collaborate with Marketing for ideas on increasing sales
- Lead and quotation follow-up
- Give input regarding where to market our products and what ads to run
- Assist in the design of new ads
- PC support within our small office
- Coordination of trade show freight and logistics; in and out of warehouse
- Set up and exhibit at several trade shows each year: Ironman events,
marathons, triathlons, ADA, Club Industries, ASBS, ASBP, IHRSA, etc - Help with daily shipping and general warehouse duties; including freight
Western Regional Sales Manager (Tanita)
Responsibilities:
- Responsible for managing a West Coast network of representatives (5 Rep. organizations) who sell Tanita’s professional-grade scales and
body composition monitors to doctors offices and hospitals - Responsible for maintaining various “house” consumer accounts such as REI, Polar, and Costco.com
- Responsible for measuring sales activity of my representatives
- Phone, email and face-face communications with customers
- Phone, email and face-face Q&A with Reps
1988 ~ 2006
Olympus NDT (Formerly Staveley Instruments). Kennewick, WA
Product Manager, Advanced Products
Responsibilities and achievements:
- “Advanced Products” are upper end NDT products made up from three former stand-alone companies, all now under the name of Olympus NDT: Staveley Instruments, RD Tech & Panametrics. Advanced Products include Sonic WorkStation, Nortec WorkStation, PowerStation, BondMaster 1000, Pulser/Receivers, Omniscan Eddy Current Array, Omniscan UT, and MS-5800 tube tester
- Monitor sales numbers for Advanced Products and collaborate with Sales Managers for ideas on increasing sales
- Interface between Engineering and customers in support of Advanced Product line
- Interface with Engineering and Marketing during the design phase of new equipment
- Validation of software and hardware changes prior to releasing ECO’s to production
- Internal and field sales, including customer support for any technical questions. This could include making sales calls in an open territory and visiting key accounts to secure future orders
- Responsible for making sure the field sales force is updated and trained on the operation of Advanced Products
- Lead and quotation follow-up for open territories
- Give input regarding where to market our products and what ads to run
- Assist in the design of new ads
- PC support for in-house and field sales offices
- Set up and exhibit at several trade shows each year:
- ASNT, AWS show, ATA show, World NDT conference, Air Force NDI conference, NAVAIR conference, etc.
Product Manager, Ultrasonic products
Responsibilities and achievements:
- Leader of the Product Technical Support Team
- Interface with Engineering in the design and support of entire product line
- Interface with Engineering and Marketing during the design phase of new equipment
- Validation of software and hardware changes prior to releasing ECO’s to production
- Internal and field sales, including customer support for any technical questions.
- This could include making sales calls in an open territory and visiting key accounts to secure future orders
- Product Technical Support Team is responsible for making sure the field sales force is updated and trained on the operation of our equipment
- Lead and quotation follow-up for all open territories
- Assist Sales Management in monitoring sales force efficiency
- I.e. reviewing itineraries, number of leads, number of quotes, percentage of leads to quotes, etc
- As a Product Management team, give input regarding where to market our products and what ads to run
- Assist in the design of new ads
- Responsible for bringing the creative design of advertisements in-house vs. having ads created by third-party graphics designers
- PC support for in-house and field sales offices
- Responsible for implementation of a barcode system for the tracking of sales demo equipment
- Set up and exhibit at several trade shows each year:
- ASNT, AWS show, ATA show, World NDT conference, Air Force NDI conference, NAVAIR conference, etc
- Web site coordinator- I was involved in the page design and content of entire web site. Web site changes were sometimes done by myself, or I coordinate with 3rd party for their creative services.
Service Technician
Responsibilities included:
- Calibration and component level repair of non-destructive test equipment
- Design and build special product orders per customer requirements
- Telephone and on-site customer support
- In plant PC repair and software support
- Technical bulletin editor
- Participated in ISO-9000 internal company audits
Production Technician
Responsibilities included:
- Board level repair and calibration of non-destructive test equipment
- Testing and de-bugging of pilot production runs
- Repairs and productions problems were documented for QA and Engineering, thus corrective action could be implemented to head off manufacturing errors